Strategy
The Operational Fund dedicated to Premium DTC Brands.

We are a growth capital fund that invests in high-potential direct-to-consumer brands across all consumer sectors (beauty & wellness, leisure, sports, food & beverage, travel, fashion & accessories, mobility, petcare, child/baby, home/homecare and consumer healthcare) in France and Europe.

This expertise is complemented by daily operational support. This is what makes us unique.

More than brands: the new generation.

The brands we work with have one thing in common: a drive to transform their market. Consumer first, omnichannel, sustainable and highly digital, they are committed to their communities in search of meaning and authenticity. Their strength also lies in their ability to offer experiences beyond their products by placing emotion over consumption.

Expertise. And a certain flair for it.

Innovation, digital, physical experience, sourcing, supply, finance, style, development and international, our team puts its expertise at the service of executives and managers every day. This specificity, anchored in Experienced Capital's DNA, is based on a close observation of technological developments and consumer trends. This requirement meets both the objectives of improving competitiveness and the fund's ambitions to anticipate emerging trends and identify the brands of tomorrow.

If you prefer numbers.
  • €170M of assets under management
  • 12 investments since 2016
  • €8M-€20M equity tickets
  • Significant minority (usually > 40%) or majority shareholdings