Strategy
The operational growth capital fund dedicated to premium brands

Our growth capital fund invests in high-potential brands accross all premium consumer sectors (beauty, health, longevity and wellness, food and beverages, experiential leisure, home and design, accessories, pets, etc.) in France and Europe.

This expertise is complemented by daily operational support. This is what makes us unique.

More than brands: the new generation

The brands we work with have one thing in common: a drive to transform their market. Consumer first, no channel and sustainable, they are committed to their communities in search of meaning and authenticity. Their strength also lies in their ability to offer experiences beyond their products by placing emotion before consumption.

Expertise. And a certain flair for it.

Data & digital, e-commerce, operations, sustainability, finance and retail development, our team puts its expertise at the service of executives and managers every day. This specificity, anchored in Experienced Capital's DNA, is based on a close observation of technological developments and consumer trends. This requirement meets both the objectives of improving competitiveness and the fund's ambitions to anticipate emerging trends and identify the brands of tomorrow.

If you prefer numbers.
  • €180M of assets under management
  • 17 investments since 2016
  • €8M - €20M equity tickets
  • Significant minority (usually > 35%) or majority shareholdings