Empowering Meaningful Brands

Experienced Capital is an operational investment fund dedicated to premium DTC brands. And it is the unique model of its kind.

  • july 2021
    Experienced Capital to exit Jimmy Fairly

    HLD enters into exclusive negotiations with the founders of Jimmy Fairly and Experienced Capital to acquire a majority stake in the eyewear brand.

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  • november 2019
    Experienced Capital invests in dynamo

    Experienced Capital («ECP») takes a 43% stake in the indoor cycling brand dynamo.
    The investment fund Eutopia, shareholder of dynamo since 2016, also reinvests
    alongside ECP.
    Dynamo is the second investment of Experienced Capital’s second generation fund ECP II. Currently fundraising with a target of €150m, the fund has secured a commitment of €78m to date, equivalent to that of the previous vehicle ECP I.

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  • october 2019
    Amélie Gosselin-Furno joins Experienced Capital team as Investment Director

    Experienced Capital expands its team with the appointment of Amélie Gosselin-Furno as Investment Director. Alongside the founders and operational experts, Amélie will be responsible for supporting portfolio companies development as well as sourcing, analyzing and carrying out investments.

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  • september 2019
    Experienced Capital raises its second fund ECP II

    Experienced Capital completes the first closing of its second fund, for an amount of €70m, with an ambition for a total raise of €150m. Spurred by the success of the first fund ECP I (€78m raised in 2016), 100% invested within 3 years in 10 high growth companies, Experienced Capital finalised the first closing of its second fund on July 12th.

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  • july 2019
    Experienced Capital invests in Oh My Cream !

    Experienced Capital is pleased to announce it has made a 41% investment in Oh My Cream !, an ultra-expert and disruptive beauty concept-store aiming at offering a warm setting, with wise advisers and distributing c.40 niche brands. Oh My Cream ! is the first investment of Experienced Capital’s second fund ECP II.

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