The brand, positioned in the "accessible luxury" segment, intends to accelerate its development by continuing to digitalize and to increase its brand awareness, while stepping up its international expansion. As part of the transaction, Experienced Capital will fully exit its holding in the company.

Founded in 2014 by Jeppe Christensen and Michael Andersen, Reform is a Danish-born, international lifestyle kitchen brand that redefines the standards of the traditional kitchen industry, with beautifully designed, carefully crafted and award-winning kitchen furniture products (fronts, cabinets, countertops).

Experienced Capital promotes Alban Gérard to Partner and strengthens its investment team as well as its operational digital expertise.

As part of this partnership with the RAISESHERPAS endowment fund, a philanthropic
structure of RAISE Group dedicated to supporting start-ups, the Experienced Capital team will spend dedicated mentoring time with start-ups and provide them their
know-how and experience.

Founded in 2019 by Charles Perez and Victor Dubillot, Nouvelle Garde is a French ‘art-de-vivre’ restaurant brand that redefines the standards of the traditional French Brasserie concept, with beautifully designed and trendy restaurants offering a simple, tasty and locally produced French gastronomic cuisine.