Newly raised funding led by Silas Capital, alongside Experienced Capital and existing investors will propel global expansion and elevate its luxury maison vision.
 
VIOLETTE_FR is a multi-category beauty brand founded in 2021 by the industry-beloved French makeup artist, Violette Serrat.

Experienced Capital (ECP), an operational investment fund dedicated to premium brands, announces the promotion of Viriginie Birade to Partner, Member of the Management Committee and Head of ESG, alongside Emmanuel Pradère, President and Co-founder, Alban Gérard and Amélie Gosselin-Furno, Partners.

Experienced Capital (ECP), an operational investment fund dedicated to premium brands, has announced the completion of the sale of its 42.4% stake in Sessùn to Quadrivio Group, an International investment company with over 25 years of experience in private equity. As part of this transaction, Emma François-Grasset, founder of Sessùn, is also selling a portion of her shares to Quadrivio, making them the majority shareholder. Emma François-Grasset will remain deeply involved in the company as a minority shareholder and will continue to serve as CEO and Artistic Director of the brand.

This investment strengthens
ECP's presence as a leading investor in the premium consumer industry and marks its initial foray into the bakery-pastry sector.

Experienced Capital (ECP), an operational investment fund dedicated to premium brands, announces the promotion of Amélie Gosselin-Furno to Partner and member of the Management Committee, alongside Emmanuel Pradère, President and Co-founder, Alban Gérard, Partner and Virginie Birade, Director.

The brand, positioned in the "accessible luxury" segment, intends to accelerate its development by continuing to digitalize and to increase its brand awareness, while stepping up its international expansion. As part of the transaction, Experienced Capital will fully exit its holding in the company.