Empowering Meaningful Brands

Experienced Capital is an operational investment fund dedicated to premium DTC brands. And it is the unique model of its kind.

  • july 2021
    Experienced Capital exits Jimmy Fairly

    The founders of Jimmy Fairly and Experienced Capital sell a majority stake in the eyewear brand to HLD.

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  • november 2019
    Experienced Capital invests in dynamo

    Experienced Capital («ECP») takes a 43% stake in the indoor cycling brand dynamo.
    The investment fund Eutopia, shareholder of dynamo since 2016, also reinvests
    alongside ECP.
    Dynamo is the second investment of Experienced Capital’s second generation fund ECP II. Currently fundraising with a target of €150m, the fund has secured a commitment of €78m to date, equivalent to that of the previous vehicle ECP I.

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  • july 2019
    Experienced Capital invests in Oh My Cream !

    Experienced Capital is pleased to announce it has made a 41% investment in Oh My Cream !, an ultra-expert and disruptive beauty concept-store aiming at offering a warm setting, with wise advisers and distributing c.40 niche brands. Oh My Cream ! is the first investment of Experienced Capital’s second fund ECP II.

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