This investment strengthens
ECP's presence as a leading investor in the premium consumer industry and marks its initial foray into the bakery-pastry sector.

Experienced Capital (ECP), an operational investment fund dedicated to premium brands, announces the promotion of Amélie Gosselin-Furno to Partner and member of the Management Committee, alongside Emmanuel Pradère, President and Co-founder, Alban Gérard, Partner and Virginie Birade, Director.

As envisaged at the inception of ECP, the co-founders intend to prepare ECP's future and ensure its sustainability by gradually handing over management to the next generation.

The brand, positioned in the "accessible luxury" segment, intends to accelerate its development by continuing to digitalize and to increase its brand awareness, while stepping up its international expansion. As part of the transaction, Experienced Capital will fully exit its holding in the company.

Experienced Capital is thrilled to announce its B Corp certification.

Founded in 2014 by Jeppe Christensen and Michael Andersen, Reform is a Danish-born, international lifestyle kitchen brand that redefines the standards of the traditional kitchen industry, with beautifully designed, carefully crafted and award-winning kitchen furniture products (fronts, cabinets, countertops).