Claude Amielh


Operational Director - Omnichannel & In-Store Experience Expert

Trade, Challenges & Leather Goods

Claude Amielh joined Experienced Capital in September 2017 as Operational Director – Omnichannel & In-store experience Expert after nearly 15 years of professional experience in retail. 

He began his career in 2004 at Mexx as Regional Manager in various areas, from branches to department stores’ corners, and was involved in the development of the affiliation models.

In 2009, he joined Comptoir des Cotonniers as Regional Manager and in 2011 he became Area Director, taking his first steps abroad and successfully managing a growing network of more than 100 stores across Europe.

From 2015 to 2017, as Retail Director, Claude supported the strong growth of Claudie Pierlot in France and Europe, securing annual growth of more than 30%. At the same time he led the set-up of a rollout of the Suite 341 concept in order to ensure complete coverage of the SMCP Group's brands (Sandro, Maje and Claudie Pierlot) in the French territory.

Claude graduated from ESC IDRAC, class of 2003, and holds a DESS degree from IAE Lyon 3 in 2004.

Claude's free time

Driven by a taste for retail since he was young, Claude transfers his passion to the family leather goods business.