Vanessa Morel


Operational Director - International Development Expert

Retail, USA & Strolls

With over 20 years of operational retail experience, Vanessa Morel joined Experienced Capital in February 2019 as Operational Director – International Development Expert, to support portfolio companies in their international expansion.

Vanessa began her career in the US, distributing French Luxury equine products throughout the West Coast. Back in Paris, she broadened her experience in the Affordable Luxury segment in international retail and wholesale through stores and showrooms.

Vanessa joined SMCP Group in 2010 to drive the international development of the three brands (Sandro, Maje, Claudie Pierlot) providing strategic, structural, operational, retail and marketing support. During this time, she contributed to the negotiation and opening of more than 400 points of sale and the acceleration of the brands' presence and awareness in more than 20 countries.

Vanessa then joined the subsidiary in New York, to contribute to its growth, as Chief Retail Officer and Vice President of SMCP USA.

In 2017, still based in New York, she joined the Gérard Darel Group as General Manager of the American subsidiary.

Vanessa studied at Paris Dauphine, class of 1999.

Where to find Vanessa

Arm-in-arm with her daughter and their dog, when they wander around the streets of Paris on the lookout for new trends in fashion, interior design or food, and in search of the best upcoming events.